My goal for the new UCLA Esports 2022 branding was to unify social media posts, YouTube thumbnails, and more. In the past, there was an issue with inconsistencies between designers. As the Graphic Design Lead, I created a comprehensive new style guide for all designers to follow for their designs. I implemented Figma into the design team, where everyone can collaborate and receive feedback on their designs in one place. I hosted workshops on how to use Figma within the staff.